It’s been over a year since Table & Chair evolved into District. Managing director Joseph Merlino took over the company in 2008 when Table & Chair was a high-end residential and hospitality supplier.
“I wanted to streamline the business to focus on architectural and interior design contract projects and I saw the opportunity to expand into the corporate and commercial sector,” says Joseph. “We began to offer a range that extended well-beyond just tables and chairs, so we felt the time was right to create a brand that better represented our business model.”
The end goal was to create a brand that could grow nationally and would be recognised as a company that could provide a solution to any specification whilst maintaining its young, energetic culture.
“With so much history attached to Table & Chair it was difficult to let go, however the excitement surrounding DISTRICT and the future ahead for the company made it easier.”
Response to the opening of a brand new showroom in Melbourne in July 2015 has been very positive, thanks to the culture of DISTRICT, the team’s distinct way of doing business, and the high calibre of brands it represents.
“We continue to work with brands that are just as driven and passionate as us,” Joseph explains. “We represent a number of European and international brands exclusively in Australia, including Mattiazzi, Resident, Simon James Design, Normann Copenhagen, David Moreland Design, Hem, and Fast. Just recently we’ve partnered with Nonn – a New Zealand based furniture brand by designer Cameron Foggo.”
The DISTRICT rebrand has demonstrated the value of taking risks and embracing the challenges of change whole-heartedly.