For the past year, Danish design company HAY has been working closely with IKEA’s team of designers, developers, engineers and producers to create a collection of furniture, lighting and accessories. This marks IKEA’s inaugural collaboration with an external brand. HAY was selected for its contribution to contemporary Scandinavian design and global appeal.
Set to portray visions of a future Scandinavian design identity, the collection will be based on an understanding of the evolving 21st century home, where functional and emotional requirements have changed within the domestic environment. For instance, homes are becoming smaller and the notion of allocating specific function for rooms are dissolving. Having observed that people today live and use products differently, Marcus Engman, Design Manager at IKEA believes that his company has a duty to reinvent its basics.
While the collection will bear IKEA’s DNA and Scandinavian heritage, remaining accessible to all with a design identity that ‘blends in’, it will also be fuelled by a production-driven approach. It aims to leverage on today’s advanced manufacturing techniques and the opportunities it offers to feature materials in smart and unconventional methods of construction.
IKEA’s passion for improving the way things are being made is shared by HAY. “People often ask what the world needs. I find it interesting to look at what we can achieve with the possibilities of tomorrow, in modern production, and by using that, making improvements,” elaborates Rolf Hay, co-founder of HAY.
Fulfilling the requirements of a modern lifestyle, the collection will feature flexible and functional objects. The prototypes of furniture and lighting display understated design with clean lines, natural colours and unique proportions. According to HAY, the accessories will play with more colours and materials, injecting fun into the series.
“We would like people to live with these things for a long time, because they are going to age in a beautiful way,” concludes Engman.
IKEA X HAY is targeted to launch in late 2017.
To find out more of the upcoming range in WA, visit IKEA at 6 Sunray Dr, Innaloo.