Intelligence and Elegance in Design: Jasper Morrison for Living Edge

Living Edge welcomes Jasper Morrison to their design portfolio: uniting thoughtfulness in design with social responsibility in production.

Living Edge | ContemporaryAU

Exuding the charm of sensual elegance, Jasper Morrison’s latest – the Soft Modular Sofa, for Vitra – follows an aesthetic formal language that stretches as far back as the beginning of last century. As far back, that is, since the late 1910s, a curvaceous geometry, august symmetries and a heightened sense of recklessness and balance defined the visual touchstones of art deco. As it did back then, so too today: unconventional, insouciant, charismatic, it’s an aesthetic that stands for lifestyle and makes a bold declaration about the importance we allow design to shape our lives.

True to his firm philosophy of ‘super normal design’, Jasper Morrison’s Soft Modular Sofa unites composure of proportion with brevity in detail. Lacking the pomposity of gratuitous decoration, the Soft Modular Sofa instead celebrates precision in finishing and uncompromising quality in materiality. Strong and expressive vital lines lend an architectural element to its decidedly horizontal emphasis, functioning as a radial point in any space that couples informality with flexibility.

Understanding so well the importance we place on versatility, modularity and flexibility in our lives, Morrison’s attention to diversity is apt and considerate. Available with complementary elements such as the ottoman and loose cushions, in addition to a diverse range of upholstery options, each and every configuration can be realised. The voluminous cushions invite the sitter to lounge and relax while high-quality interior construction (comprising technical foam and spring cores) supports the kind of ergonomy we require for our professional needs. While the black base lends expressiveness to the Soft Modular Sofa’s functional design details – forging practicality and stability across the modules – its rounded geometry also echoes the plinth-like motifs of art deco furnishing.

For us design-lovers in Australia, Jasper Morrison’s Soft Modular Sofa will be hitting our shores in October thanks to Living Edge: the foremost design destination for architects, interior designers and enthusiasts. Renowned for an unerring commitment to authentic design, the value of discerning taste, and top-shelf quality, the inclusion of Morrison in Living Edge’s portfolio follows the pledge of supplying quality design hand-in-hand with social responsibility.

Contemporary is proud to announce that Living Edge was an Official Exhibitor at Contemporary Wine In Design.

Living Edge
livingedge.com.au