Whether it be as a commuter, for recreational purposes or as a sport, Perth’s cycling community continues to grow and has helped inspire Woods Bagot’s latest offering – Brew-Ha cafe.
Woods Bagot Senior Associate Eva Sue says that it was a collaborative design process that allowed the team to explore and identify opportunities to enhance the customer experience and overall concept.
“There needed to be design flexibility for the venue to transition from a cafe by day to become an intimate small bar in the evening,” says Eva.
“Our approach began by developing a strong and holistic brand concept for the venue and understanding the different customer experiences throughout the day and night; from the stand up espresso bar at the front of the cafe alongside your bicycle, to hosting social lunches, casual business meetings and future trading as a small bar.”
Beyond the 20-metre long full height glazed shopfront and fully retractable bi-fold entrance lies a range of seating and dining experiences, including leather banquettes, a large communal table, and a selection of bar and dining settings, while an alfresco area enhances community activation.
Urban materials include concrete floors, mild steel cladding, fluted glass panelling, and copper and hydraulic piping repurposed as feature lighting and shelving.
Bike storage, adequate circulation space and the long stand up espresso bar cater to the needs of cyclists.
Offering something for everyone, an overhead projector screens on to the 3-metre overhead exposed blockwork bulkhead above the 9-metre long counter, projecting the morning news report, live cycling, sporting events and movies.
“The cafe features bespoke furniture and joinery design and an original 6.8m painted artwork. Our client supported the vision for a highly crafted and unique space by commissioning local artists and craftsmen to bring the vison to life.”
As a destination rest spot for cyclists, the cafe also offers a unique valet bike repair service and selection of curated travel themed retail and displays, to further celebrate the lifestyle experiences drawn from cycling.
Client Brew-Ha Builder Built Joinery Handwerk Artwork Dave Wolfy Services Engineer Wood and Grieve Engineers
Photography: Dion Robeson