Alphabeta: a world first

Alphabeta, designed by Luca Nichetto exclusively for Hem, is the world’s first online-customisable lamp with more than 10 billion combinations. Playful, functional and truly innovative.

Venetian designer Luca Nichetto began his career working for respected brands Salviati and Foscarini before launching his own design firm in 2006.

A clutch of industry awards followed, as did a guest-of-honour spot at the imm cologne festival.

Lovingly crafted in the centre of Venice, Italy, his Alphabeta collection for Hem combines innovation, joy, and ingenuity.

Manufactured using only the highest quality materials and advanced technological processes, his team of skilled craftsmen ensure that what’s made in Venice will provide you with years of enjoyment.

Alphabeta shades come in eight different shapes, each with its own colour besides black and white. This creates a total of 24 available shapes, and thus more than 10 billion possible combinations of top and bottom shades when you combine four pendants.

Crafted from steel and spun by hand on a lathe in a factory near Venice, the result is a smoothing of the metal and a pristine finish, with an exceptional durability and high quality aesthetic. The inner surface is powder-coated white for optimal and even light diffusion.

Available as a single wired pendant lamp or a combination of multiple independent lamps, simply attach two of your chosen shades to the heartpiece connector. It assembles in just one minute and hangs up to 6.5-feet.

The innovative pendant system connects two bulbs – one for each side – allowing for a bi-directional lighting source to brighten up the spaces above and below the lamp.


Hem is distributed in Australia exclusively through District.